The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs, and other Google Advertising Platform developer tools.
If a publisher has category exclusions, they will appear in BidRequests within the excluded_product_category and excluded_sensitive_category fields. Your bidder should honor these category exclusions by ensuring that it only returns BidResponses with creatives that are not categorized in an excluded_product_category or an excluded_sensitive_category.
4. Periodically pull the Publisher Settings Files to incorporate publisher exclusions into your targeting engine to minimize the chance of returning creatives that will be blocked by publishers. It might not be feasible to load all publisher data, but you may consider concentrating on the top N publishers on which your creatives run or publishers that you explicitly target. Publisher Settings Files contain valuable information such as excluded_attribute, excluded_product_category, excluded_sensitive_category and excluded_url. See the complete proto file.
Note: In order to reduce the size of the bid request, BidRequests do not contain excluded_url. Therefore, the only way your bidder will know what advertiser URLs the publisher is excluding is through the Publisher Settings Files. Your bidder should honor URL exclusions by ensuring that it only returns BidResponses with creatives that declare click_through_url’s that are not excluded by the publisher.
Have questions or want to enable any of the tools mentioned? Reach out to your Ad Exchange account team.
With the new AdMob, some of the features available are:
Smarter app promotion: Conversion Optimizer helps many AdWords advertisers increase conversions while decreasing cost per acquisition. We’re now bringing Conversion Optimizer to app developers using AdMob to promote their apps, so they can get the best possible number of installs for their budget. Choose a target cost per acquisition for each download, and Conversion Optimizer will show ads when they are most likely to lead to an install.
Robust ad filters: Ensuring that your app is showing quality, relevant ads is important for app developers. Now, developers will have more control over which ads appear in their apps, by blocking sensitive categories, so they can increase relevancy and protect their brand.
Maximized earnings: If developers want to show ads in their apps from more than one ad network, they can use AdMob Mediation with a new, simplified setup.
Local payments: We’re introducing local currency payments, so developers don’t need to spend time calculating currency conversions and organizing money transfers.
Intelligent reports: The new reporting interface enables app developers to slice the data in many ways with multi-dimensional reports that help them identify opportunities to grow. They can break down their reports over time by app or ad unit, platform, country, bid type, and more.
If a developer is just starting out, AdMob can connect them to more than a million advertisers globally, providing a consistent source of advertising revenue which can grow as their downloads take off.
We want AdMob to open up opportunities for many more app developers worldwide to help them build successful businesses. Join us at Google I/O at 11:15 AM PST today or watch a livestream of our talk: Build a Great App Business with AdMob, and see new demos.