Cookieless industry landscape Quiz
Pass the quiz and get your certificate.
Cookieless industry landscape
Get a deep understanding of the cookieless industry landscape.
This training will give you a 360 view of the cookieless landscape. From understanding how cookieless became the new normal into providing you with a detailed review of the main cookieless audience targeting initiatives of the industry.
At the end of this course you will be capable of navigating proficiently in this new ecosystem.
- 29min
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Course content
Terminology, definition and use-cases
Technical tracking of the user
Understand how users are currently tracked on the web and in-app environments
3 steps
Legal tracking of the user
Understand the main legal changes and its impacts on users tracking
2 steps
Overall cookieless definition
Cookieless definition
1 step
Cookieless impacts
Impacted use-cases
Review of the use-cases requiring adaptation in the cookieless world
2 steps
Non-impacted use-cases
Review of the use-cases requiring adaptation in the cookieless world
1 step
How did cookieless become the new normal?
Understand the history
Review of changes that happened between 2017 and 2021
3 steps
Where do we stand now?
Cookie-rate figures per market and browser
2 steps
Summary and conclusion
Cookieless is a reality and an immediate opportunity
1 step
Undertand the industry cookieless initiatives
Cookieless audience targeting
Review of the main industry initiatives that can be leveraged to target audiences in a cookieless world
5 steps
Contextual targeting
Review of the main contextual targeting use-cases and challenges
3 steps
In order to complete this course and successfully gain your Cookieless industry landscape certification, we are asking you to complete the following quiz.
To pass this quiz you will need to obtain a 70% pass rate.
To pass this quiz you will need to obtain a 70% pass rate.