We created the 2012 YouTube Top Trailers Leaderboard to recognize the U.S. trailers that audiences chose to watch this year. As with our 2012 Ads Leaderboard, we compiled this list by tuning into YouTube’s strongest signals of viewer preference: number of views, view rate (how much of an ad people choose to watch), and percentage of organic views (at least as many as paid). The resulting list reflects content that got rave reviews from U.S. audiences and shows why online video is key to any successful entertainment launch strategy.
Posted by Tara Walpert Levy, Director Ads Marketing, YouTube
As you can see, people chose ads of all stripes – long form and short, from big brands and smaller businesses, some adapted from TV spots and some built specifically for YouTube. Some of these ads are still seeing hundreds of thousands of views, embeds, and shares many months after the initial upload, a testament to your passionate activity on YouTube and the stickiness of great brand content. Stay tuned throughout the new year as we recognize new ads you love each month. We can’t wait to see what you choose in 2013!
Posted by Tara Walpert Levy, Director Ads Marketing, YouTube
