Learning paths, Assessments, and Achievements
We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the AdWords Certification exam in Google Partners, or try deeper education offerings such as AdWords Academy.


A few example Learning paths:
  • Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.
  • Get started with AdWords: Learn the basics of AdWords and prepare for the AdWords Certification exam offered by Google Partners.
  • Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.
  • Get started with Video for Brand: Get an overview of digital video landscape and the benefits of Google’s online video offerings, including Google Preferred. Learn how Google's advertising solutions map to awareness, consideration, and brand lift, along with more detailed steps on implementation and policy.
  • Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
*Only accessible to DoubleClick Bid Manager clients

Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.

Get started
If you already use Google Partners, you can sign in through the Partners portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.

Posted by Tracy Bizelli, Head of Academy for Ads

1. 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)
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Webinar: Measuring Customer Engagement: How to set up Google Analytics to measure the things that really matter

On Tuesday, August 23rd, at 2pm ET / 11am PT, we are holding a webinar that will walk through the steps required in mapping a full-featured and effective implementation of Google Analytics. If your analysis has ever fallen short because the right data wasn't there when you needed it, then this webinar is for you. It will include tips on common and advanced uses for all of the tags in GA (especially Events & Custom Variables), and will review an example implementation plan in order to fully visualize how this process works.

If you would like to attend, block off an hour on your calendar and include this webinar link: https://google.webex.com/google/j.php?ED=152890697&UID=0&RT=MiM0. If you would like a reminder before the webinar, please follow the webinar link and click "Add to my calendar."

If you missed any of the previous Analytics for Agencies sessions, you can review them on YouTube:


The Analytics for Agencies series takes place within the new interface of GA, which you can access by logging into your Google Analytics account and clicking the red “New Version” link at the top of the page.

You can sign up to receive reminders before each webinar on the Analytics for Agencies registration form.

Hope to see you there!

What: Webinar: Measuring Customer Engagement: How to set up Google Analytics to measure the things that really matter
When: Tuesday, August 23rd, 2011 at 2pm ET / 11am PT
How: Follow the webinar link at the webinar start time



Posted by Jesse Nichols, Partner Program Manager, Google Analytics & Website Optimizer
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  • The "targeting toolbox" for direct response campaigns on the Google Display Network
  • Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
  • Tools, tips and best practices for maximizing ROI

For those of you who missed the webinar, a recording is now available, which you can watch below. You can also download the materials we covered here.


After watching the webinar, share your thoughts and engage with us by following us at @GoogleDisplay. We’d love to hear from you!

Posted by Emel Mutlu, Product Marketing, Google Display
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Tune in and find out as Google's Lorraine Twohill, VP of Global Marketing, introduces 5 concrete principles to drive both positive brand image and product usage.
  • Live streaming begins on June 21, 2011 at 12:35pm EST
  • Register here
  • Following us? Use #thinkauto2011 for this event
We'll reveal new insights on today's automotive shopper during the 'Path to Purchase' section uncovering new consumer behavior during the vehicle shopping process.

Guy Kawasaki, the final keynote speaker and author of 'Enchantment,' will be sure to excite the audience as he explores new thinking on influencing and igniting action, both through individual interactions or marketing at scale. Hope to see you there.

Posted by the Google Auto Team
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We hope this site continues to offer you the support you need for account management, product adoption, media planning, and identifying best-in-class examples.

Posted by Katie Wasilenko, Agency Team
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We also know that many different sites exist that offer support to agencies for account management, product adoption, media planning, and identifying best-in-class examples. To make life a little easier, we've added links to the Agency Help Center for the most frequently used resources -- including Google AgencyLand, the Agency Toolkit and the Google AdWords Certification Program -- so that you only need to go one place to find everything you need.


(click here for larger image)

To date, the Agency Help Center is available for the US and UK. Over the course of Q4'2010, we'll be localizing this resource across multiple languages, as well as continuing to incorporate new agency-centric resources into the site.

Posted by Katie Wasilenko, Agency Team
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