This year, Santa wants you to reach out to him (after all, reindeer are only so-so conversationalists). If you or your family members have a special request for Santa, you can call him right from Gmail* and leave him a message at his Google Voice number: 855-34-SANTA. Santa won't be able to return messages himself—it’s a busy time of year for him—but he's promised to keep us up to date on happenings in the North Pole day by day.
Of course, Santa is never one to fall behind the technological times (word on the street is that Rudolph’s nose was recently upgraded to an energy-efficient LED). So while the red suit may never go out of style, this year Santa has come up with an extra special way to spread the holiday cheer. But you’ll have to wait until it’s closer to Christmas to find out what it is. So no peeking—but keep checking the site!
Happy Holidays from your friends at Gmail.
*Calls from Gmail are free for U.S. and Canadian users, but will cost people outside those areas $.01/minute (plus any applicable VATs).
The study participants evaluated the early prototype by doing many of their everyday Gmail tasks, such as reading, sending, and replying to emails. We then looked at how easy or difficult it was to complete those tasks, and made changes based on this feedback. For example, one of the things we found with our prototype was that we had put too much emphasis on conversation level actions at the expense of per-message actions. As a result, our study participants had difficulty finding the reply button on each message. In response, we changed its appearance, size, and location to make the reply button easier to see.
As we continued to develop the new look, we evaluated our progress through additional usability studies with even more people. Much of what we captured from these studies was users’ first reactions to the new look. But Gmail is something people use repeatedly, not just once. So in addition to first impressions, we were also interested in seeing how people adjusted to the new look as they used it repeatedly in their daily lives. To find that out, we conducted a different kind of study called a longitudinal study. Longitudinal studies are used to observe the longer term effects our products have on people’s usage.
The longitudinal study consisted of turning on the new look for a group of Gmail users. We captured their initial reactions after their first experience. Then we let them use the new look in Gmail as they normally would as part of their everyday lives. As the days and weeks passed by, we periodically checked with them to see how they were adjusting to all the changes. Like with anything new, there were some changes that our participants initially needed time to adjust to, but later came to prefer as they used the new look more. On the other hand, problems that were not seen during the first couple times of use later emerged after more prolonged use. For example, many of the changes we made to the new left navigation were the result of people reporting their repeated experiences using labels and the chat area over time.
These studies have been absolutely critical in helping us build Gmail’s new look. Much of how it looks and behaves is a result of people participating in these studies and giving us their feedback. If you are interested in becoming a participant in a research study about Gmail or any of Google’s products, you can sign up at google.com/usability.
Name: Brett (bkc56) Location: N. California, US Favorite Gmail Lab: Message Sneak Peek. It's so useful for quickly dealing with short messages.
Name: John (Deman_Nu) Location: Woodstock, NY, US Favorite Gmail Lab: Undo Send. It’s amazing how many times I notice something wrong in the seconds after I hit “Send.”
Name: LMckin51 Location: South Carolina, US Favorite Gmail Lab: Undo Send
Name: Tito Dutta Location: Kolkata, India Favorite Gmail Labs: Inserting Image, Add any gadget by URL, Extra Emoji
Name: wdurham Location: Hampshire, UK Favorite Gmail Labs: Sneak Peek, and after years of using Outlook, the Move Icon Column which puts the attachment paperclip in a more obvious place.
What is your Gmail expertise?
Brett: To be in the Gmail help forum is to be always learning. I wouldn't say I'm an expert, but I tend to focus on topics like account recovery, account security, missing messages, labels versus folders, and account backup.
LMckin51: I like teaching users how to keep their accounts safe, and how to avoid scams. I also like to help them learn about all the Gmail settings.
What do you like about participating in the forum?
wdurham: It's great to feel you are helping people get more comfortable with Gmail, or solve particular problems they're having. What's even greater is the amount I learn myself each time I help someone solve a problem. Best of all is that "Eureka!" moment, when you spend ages explaining one of Gmail's unique concepts, like labels, and the light suddenly dawns for the user.
Tito: It’s a great place to learn new things. The forum has taught me to think deeply. When an asker replies to my post in the forum, it helps me to assess my own answers.
What's your most memorable forum experience?
wdurham: When people give out the wrong email address, the real owners of that address find themselves receiving mail meant for someone else -- like a “wrong number” phone call. Sometimes they don’t understand what happened and incorrectly think it’s a Gmail problem. I answered one such query a few months back only to have the "someone else" join the thread and ask for her missing mail to be sent on to her because she gave out the wrong address - thus conclusively proving my point!
John: I was helping one woman who had accidentally deleted a number of emails that were important to her. Using search queries, I was able to help her find some of messages she thought she deleted. She emailed to thank me and I was overwhelmed by what she said: "I honestly am warmed to be reminded that there are selfless people helping others that they don't even know. It means a lot! So even if I never find the rest of the emails you've still helped me to feel better."
What are you doing when you're not posting in the forum?
Brett: I have a full-time job as a software engineer plus a wife and four kids. I also play guitar, collect Legos, and watch movies (often sci-fi).
LMckin51: In my spare time I create and maintain websites. I also take photographs at events at my church.
What words of advice do you have for Gmail users?
Tito: Explore Gmail settings pages and Gmail Labs. Use and play with web browser extensions, plugins and and reliable userscripts. And the old rule: if you have any question on Gmail (or anything), don't forget to search in Google first.
Brett: Gmail’s servers are very reliable, but it’s always a good idea to do regular backups in case you accidentally delete mail you need, or in case your account is compromised by someone getting your password (for example, if you reused your Gmail password on another website and it was stolen from there). Personally, I like Got Your Back as a backup/restore utility. Another resource for exporting and saving your data is Google’s Data Liberation Front.
John: Forum posters, please remember that we are volunteers who are here to help you. We recognize that you are often angry or upset when you come to us with serious problems, but it is much easier to help when your posts focus on providing the information we need rather than on your emotions. Feel free to ask questions if you don’t understand us and let us know if we misunderstood something about your situation. We also greatly appreciate it when you let us know when your questions have been answered!
An illustration of inefficient server utilization by smaller companies compared to efficient utilization in the cloud.
If you’re more of a romantic than a businessperson, think of it this way: It takes more energy to send a message in a bottle than it does to use Gmail for a year, as long as you count (PDF) the energy used to make the bottle and the wine you drank.
We ran a similar calculation for YouTube and the results are even more striking: the servers needed to play one minute of YouTube consume about 0.0002 kWh of energy. To put that in perspective, it takes about eight seconds for the human body to burn off that same amount. You’d have to watch YouTube for three straight days for our servers to consume the amount of energy required to manufacture, package and ship a single DVD.
In calculating these numbers, we included the energy used by all the Google infrastructure supporting Gmail and YouTube. Of course, your own laptop or phone also consumes energy while you’re accessing Google, so it’s important to choose an efficient model.
There’s still a lot to learn about the global impacts of cloud computing, but one thing we can say with certainty: bit for bit, email for email, and video for video, it’s more efficient in the cloud.
