We've also been crunching numbers on dollars-and-cents; the more energy our panels produce, the sooner we'll be paid back by our solar investment. Our analysis now predicts that Google's system will pay for itself in about six and a half years, which is even better than we initially expected.
If you want to learn more about our solar study, check out these slides showing the effects that seasonality, tilt, dirt, particulate matter, rain and cleaning have on Google's solar energy output. We hope you solar panel owners out there can tailor our analysis to the specifics of your own installation to produce some extra energy of your own!
Team spokesman Andrew Kidd gave us some insight into their winning campaign:
"After discussions with the business owners, we decided we needed to conduct three separate campaigns. One would promote the play center to customers outside a 10 kilometre geographic radius, another would attract more mothers' groups to the center, and the third one would attract more party and group event bookings. Visitors to their website more than doubled compared with the same period last year. We knew we had developed a strong campaign — but to win the global competition is outstanding."
The team and their professor are off to Mountain View, California for a tour of the Googleplex. To help in their ongoing studies, each team member will also receive an Apple MacBook Pro.
There were also three regional winners: for the Americas, the winning team comes from James Madison University in the U.S., while a team from the Warsaw School of Economics in Poland won for Europe, the Middle East and Africa. In the Asia Pacific region, the winners come from the International College of Management in Sydney, Australia. Here are more details about our winners.
We developed the Challenge to benefit everyone involved. We're delighted that thousands of small businesses around the world have seen their online presence improved in just three weeks. Professors tell us that the Challenge has allowed them to deliver a unique, practical teaching and learning exercise. For those students that took part, we hope they have developed some useful online marketing skills which they can use when they graduate and enter the workforce.
For anyone interested in competing in the 2010 Challenge, formal registrations will open later this year, but in the meantime you can register your interest.
This feature also helps artists who want their images to be discovered and reused across the web — on their own terms. Creative Commons licenses allow artists to specify the ways others may use their work. Artists can license their images for general reuse, or for noncommercial reuse only. They can also decide whether or not to grant people the right to modify or remix their images. Once they've chosen to make their work available online under these terms, Google Images helps people start to find and use it.
To enable this feature, go to our advanced image search page. Under the "Usage rights" section, you can select the type of license you'd like to search for, such as those marked for reuse or even for commercial reuse with modification. Your results will be restricted to images marked with CC or other licenses. Once you confirm the license of the image and make sure that your use will comply with the terms of the license (such as proper attribution to the image's owner), you can reuse the image. Some of you may already see these options, and we'll be rolling this feature out to everyone throughout the day.
There's some fine print, of course. This feature identifies images that are tagged with licenses that authorize reuse. You'll still have to verify that the licensing information is accurate. We can help you take the first step towards finding these images, but we can't guarantee that the content we linked to is actually in the public domain, or available under the license.
We believe that we've made it easier for people to find images they can use while helping artists who've made their images available under these licenses to gain exposure for their work. So try it out, and let us know what you think.
Posted by Lance Huang and George Ruban, Software Engineers
Last week's launch of SMS services in Uganda is the direct result of this research — it's based on listening to what people want and finding a way to get it to them. Our research enabled us to observe first-hand how people instinctively wanted to interact with a mobile phone. We let people select the language they wanted to use. We gained deep insights into the way people formulate their questions and what questions really matter to them. On top of that, we saw the excitement on people's faces when they got their first-ever search results, and we realized that some of the information we could deliver to these users, such as health information, has the power to truly change lives. These new services in Uganda are just one step on the path to providing information to people who have little or no access to the web. This research will help us as we continue to develop more services to increase access to information all around the world.
Posted by Sian Townsend, Mobile User Experience Researcher, and Charles Warren, Mobile User Experience Design Manager
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