Schibsted - the easiest way to the Norwegian people
Schibsted was founded in 1839, and has been working with news, entrepreneurship and innovation ever since. Today, we reach over 2.6 million people daily through some of Norway's largest brands such as Aftenposten, VG, E24, Bergens Tidende and Stavanger Aftenblad.
Altogether, half of all traffic on Norwegian websites actually goes through Schibsted, which means that we are a natural part of the lives of most people who live in Norway. This helps us deliver on our social mission; namely to finance and protect Norwegian democracy through a free press. When we also have a large and premium print portfolio, yes, then we dare to call ourselves Norway's largest media house.
5 facts you as an advertiser should know about Schibsted!
1. Market-leading coverage
Schibsted can offer you as an advertiser the highest digital coverage in the Norwegian market, with as much as 83.5% weekly coverage (F&M 2024/1).
This means you can quickly reach the entire population of Norway, or just a specific target group. Let's say your target group is women in the age group 26-35 who are located in Bergen. Whether you get visibility on the front page of VG, E24 or Bergens Tidende, you're only paying to reach your target group, the premise being that she's in your target group.
A little fun fact in the end; of the 20 largest digital media in Norway, Schibsted has 8 of them!
2. Premium context
News media is at the very top as the most effective medium for conducting long-term brand building. Schibsted has the largest news sites in Norway.
Our context is protected every day by our editors-in-chief, such as VG's Gard Steiro and Aftenposten's Trine Eilertsen, and public trust in Norwegian media is high. And this is important, because Comscore has documented that premium context can result in 67% higher brand lift! We like to say that our context is the most valuable thing we have, and we're happy to share it with you as an advertiser.
3. Premium formats
Schibsted has formats and products that provide higher attention and greater engagement with readers
At Schibsted, we are constantly working to develop our offer to Norwegian advertisers. We use the standard formats in Norway, which makes it easy for you as an advertiser to place campaigns with us. You get lower production costs and can buy more efficiently. Our portfolio is large, and we are constantly working to document the effect of our solutions. In 2020, SCDS showed that visibility on Schibsted's surfaces can increase awareness of your brand or product by as much as 12%. In addition, we saw that the purchase intention can increase by as much as 47%.
4. Unique data
Schibsted has data of high quality, we know our readers; who they are, where they are and what they are interested in. This creates a great opportunity for you as an advertiser.
Today, Schibsted is the largest publisher in the Nordics, and as much as 53% of our impressions are shown to logged-in users. With such a universe, we can both target and measure the effect of our surfaces on actual people, not unique users or cookies. This is a great advantage for you as an advertiser, as you get a full overview of who you have actually reached with your message. A logged-in ecosystem also helps us to develop new effective products, have safe processes for storing data and, not least, have a good data basis for all the decisions we make. Safe for you as an advertiser and for our readers.
5. Schibsted's universe is free of fraud and it gives you as an advertiser an important security
This means that we can document that the impressions you buy are actually visible to the recipients. Juniper Research estimates that digital advertising fraud will cost advertisers $ 44 billion globally in 2022, more than doubling from 2018. At Schibsted, we regularly measure suspicious traffic on our sites, and today we have about 0.2% fraud, which means that we are free from fraud.