product management

The full power of emerging technology cannot be realized without a diverse set of imaginations to fuel it.

Why product equity has become a business imperative for the future of digital products

Being aligned on these concepts will drive product roadmap, core technical architecture, pricing strategy and product marketing.

The 6 most important things to know about SaaS+ product architecture

This article is for any founder who feels like they’re late for the train — or who’s all aboard, but not going fast enough.

Feels like you missed the generative AI train? 5 steps for speeding ahead in 90 days

Talking to users, prospects and non-users will help PMs understand the needs, pain points and challenges cybersecurity teams are facing.

3 key metrics for cybersecurity product managers

Meet Cycle, a French startup that is building a collaboration tool for product managers where they can collect data from various tools, work on the next product iterations and close…

Cycle is a new product management hub that centralizes all customer feedback

As companies cut costs to extend their runways, here’s how product managers can make the most of a tough situation.

5 product management tips that can help startups thrive in 2023

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Mighty Capital’s thesis is that the best product wins — even more so in a downturn

You can’t be product-led without a great product.

Mighty Capital’s thesis is that the best product wins — even more so in a downturn

The company combines delivery of clothing and accessories in waste-free, reusable packaging with easier consignment.

Reusable packaging startup Olive creates new model to keep clothes out of landfills

Despite well-known volatility in the crypto market, crypto startups building infrastructure to support the industry’s long-term growth have seemed to fare better than their peers. This is especially true for…

Goldsky raises $20M to bring real-time, on-chain data to crypto companies

Successful companies realize that customer success is a mindset that places the customer at the organization’s center.

Crafting an XaaS customer success strategy that drives growth

There is a lot a company needs to do to succeed with a PLG strategy, and hiring product managers is not enough — neither can it be the first step.

To bring PLG to cybersecurity, let’s change our hiring habits

It’s hard to argue with the proverb “measure twice and cut once,” especially when it comes to laying off employees.

TechCrunch+ roundup: Down-funnel growth metrics, RIF planning, is e-commerce aggregation over?

Product managers for software have a pretty thankless job — figuring out which features to put into a development sprint, how to prioritize what the developers work on and collecting…

Five Flute annotates hardware product development into the current millennium

If you haven’t found a technical co-founder or freelancer to build your MVP, here are four principles that will help in the meantime.

4 principles for building an MVP even if you can’t write a single line of code

We asked TechCrunch readers to vote for the roundtable sessions they would most like to see at TC Disrupt on October 18–20 in San Francisco, and startup fans from around…

Meet the second wave of Disrupt Audience Choice roundtable winners

For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. Bleak times are ahead, but there’s room for…

How e-commerce brands can outlast this market downturn

Hivery, a startup that bills itself as an “optimization platform” for retailers, today announced that it raised $30 million in a Series B round led by Tiger Global, the embattled…

Hivery bags new money to automatically optimize product placement on store shelves

When it comes to assessing investment opportunities, few venture and growth equity investors have the resources to conduct thorough technical diligence. This needs to change.

7 ways investors can gain clarity while conducting technical due diligence

When you have a development team aligned with the product vision, communication becomes easier, and there is lower dependency on key stakeholders.

How to keep your development team aligned with the company’s product vision

Global plastic waste has more than doubled, and 40% of that waste comes from packaging. Luckily there is no shortage of sustainable packaging startups in Europe. Just take a look:…

UK’s Magical Mushroom Company uses mycelium to replace plastic packaging

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

To drive more sales, use shopper-generated content to personalize emails

When Makelog founder and CEO JJ Nguyen was working in product management and customer success positions at companies like Segment, Scale AI and Warby Parker, she saw a constant stream…

Makelog looks to revitalize software release notes with $3M seed

A lot of founders make the mistake of thinking that hiring a bunch of highly paid account executives (a fancy name for salespeople) is the same as “going enterprise.” It’s…

Growing up enterprise for SaaS startups: 7 lessons on doing it right

It’s difficult to build high-growth clean tech companies using venture capital. Despoiling the planet has a much higher return on investment than saving it.

TechCrunch+ roundup: Climate tech survey, AI/ML marketing strategy, immigration law Twitter Space

Getting back to consumers means understanding data on them, experimenting with solutions and iterating. Sound familiar? That’s exactly what product teams do to refine their offerings.

During a downturn, sales teams should think like product managers

In today’s uncertain market, using freelancers is a way for companies to find or deepen product-market fit without betting the farm.

Seeking product-market fit in a down market? Hire freelancers to manage your burn rate

When LaunchNotes founders, Jake Brereton and Tyler Davis were working together at Atlassian, they noticed that it was often difficult to communicate changes from the development teams to product teams…

LaunchNotes looks to transform how software product teams communicate changes to customers

The cannabis industry is doing well in the United States: Over 75% of the population lives in a state where access is permitted, and the legal market is expected to…

TechCrunch+ roundup: Cannabis investor survey, product ops, recurring revenue financing

Typically part of the product team, product ops sits at the intersection of product, engineering and customer success.

To fully embrace product-led growth, build a strong product ops team

  As Elon Musk tweets poop emojis at Twitter CEO Parag Agrawal, it appears that some of the platform’s executives are ready to move on. According to a Bloomberg report,…

Three senior Twitter employees leave amid potential Musk takeover