Leading the way in Quality Management for Programmatic Advertising
Services to increase performance and reduce defect ad deliveries.
Demand Side Platform
Your Gateway to the World's Programmatic Advertising markets
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Start and optimize your ads instantly
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Run campaigns anywhere in the world
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Hyper-local geographic targeting
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Buy from all major ad exchanges, sites and apps
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Simple to use and robust
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No minimum spend
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Pay only for the ads you buy, no subscription or monthly fees
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Personal support and managed services
For more than 15 years we have developed processes and technology to improve quality in digital advertising delivery.
We've had the opportunity to take part in delivering projects including US and European digital election advertising campaigns and we've worked for some of the most incredible and fastest growing brands.
On a daily basis, we help customers buy and deliver better advertising through managed services powered by our team of experienced specialists.
Why it matters
Quality management in digital advertising is crucial for several reasons, each contributing to the overall success and efficiency of marketing campaigns:
Quality Effect 1: Enhanced Campaign Performance
By implementing rigorous quality management practices, advertisers can ensure that their campaigns are optimized for the highest possible performance. This includes the use of advanced analytics and quality control processes to reduce defective ad impressions, increase attention rates and inventory quality, refine targeting strategies, adjust bidding tactics, and streamline ad placements, leading to better engagement rates and higher conversion potential.
Quality Effect 2: Cost Efficiency
Effective quality management helps in minimizing wasted expenditure by reducing the frequency of poorly targeted or irrelevant ad placements. This means that advertisers can allocate their budgets more efficiently, ensuring that every dollar spent contributes directly to campaign goals.
Quality Effect 3: Brand Integrity and Reputation
High-quality digital advertising safeguards a brand’s reputation by ensuring that ads are associated with appropriate and contextually relevant content. This protects the brand from potential negative implications of ads appearing alongside unsuitable content, which can damage consumer perceptions and trust.
Quality Effect 4: Compliance and Security
Quality management in digital advertising also encompasses compliance with industry standards and regulations, including data protection laws. This is crucial in maintaining the security of user data and upholding consumer trust.