Achieve lift-off with our product launch plan template

If a blank product launch template is staring back at you, it can be helpful to break the process down into steps. So how do you write a product launch plan?

1. List out the facts – Gather your team and agree upon logistics such as launch date, product type, key deliverables, and more.

2. Understand the big picture – Jot down overall objectives on your product launch strategy template.

3. Create internal awareness – Ensure your team is on the same page with launch details. Delegate action steps to prepare for the big day.

4. Generate external buzz – Design an outreach plan involving partners, the press, and other sources.

5. Build market awareness – Expand your presence in the market as your product gains momentum.

6. Respond to feedback – Evaluate key metrics and keep iterating.

Using product launch templates can help you keep all the specifics straight during this exciting time. A product launch plan example typically includes:

The product itself – Understand your audience, divide tasks among your team, and ensure your production pipeline and delivery processes run smoothly before the launch date.

The go-to-market strategy – Prep your sales team, design marketing activities, clarify your messaging, and hash it out with collaborators as you approach the big day.

Clarifying your selling point is essential in introducing your product to the market. Bring your team together and jot down ideas on a new product launch template. Work toward a consistent message that will align every department and help you achieve your shared goals.