The Queenâs Platinum Jubilee will be defined by an âelegantâ emblem created by a university student who is âover the moonâ after winning a design competition.
Young creatives were set the challenge of summing-up the Queenâs 70-year reign with their artistic skills and Edward Robertsâ simple logo was chosen by a judging panel of industry experts.
The 19-year-oldâs winning purple and platinum-coloured entry features a stylised crown, incorporating the number 70, on a round background similar to a royal seal, and will publicise the Queenâs Platinum Jubilee which will be marked next June by a special, four-day, bank holiday weekend.
Celebrations will range from a live concert staged outside Buckingham Palace with some of the worldâs biggest stars, to a day at the races for the royal family.
The teenager from Southwell, Nottinghamshire said: âItâs just an amazing feeling to win it, I couldnât believe Iâd won it really. I thought I had achieved something by getting to the top 100 so to even win it â I was over the moon.â
The competition was run by the Victoria & Albert (V&A) museum in conjunction with Buckingham Palace and the Lord Chamberlain, Baron Parker, the most senior official in the Queenâs royal household, contacted the student on Thursday to tell him he had won.
Edward, who is studying for a degree in graphic and communication design at the University of Leeds, has a passion for art and design and worked on the emblem in his spare time and made continual improvements.
The 19-year-old described his design as âelegantâ and speaking about his inspiration added: âI was thinking of ways I could re-create the continuity of the Queenâs reign in the design and I had a eureka moment.
âI thought if I could create a continuous line that incorporates the key features of St Edwardâs crown that would be a really good way of representing the continuing reign of the Queen.â
He added: âI wanted the design to also symbolise a royal seal and put it within a circle to give the impression of a royal wax seal and I think thatâs come across really effectively in the design.â
The winning design was chosen by a judging panel of graphic designers, visual artists and design professionals, experts from the V&A, the Royal College of Art, the Design Museum, and a representative from the royal household, chaired by V&A director Tristram Hunt.
Paul Thompson, vice-chancellor of the Royal College of Art and a member of the judging panel, said: âThis clean graphic design takes us on a simple line journey to create the crown and the number 70, beautifully capturing the continuous thread of Her Majesty The Queenâs 70-year reign.
âDrawn on a computer, the ingenious emblem works across all scales and the flow of the line gives us a sense of a human touch behind the digital design process.â
The 19-year-old winner will be invited to attend next yearâs Jubilee celebrations, including the live concert.