You're aiming to improve user experience. How do you choose the right technology approach?

Mejorar la experiencia de usuario requiere de evaluar de forma realista las perspectivas de valor de las partes interesadas para luego situar al cliente en el centro. Para ello es necesario evaluar todos los procesos, capacidades y tecnologías que le impactan directamente en esa percepción de valor. Empezar con la tecnología sin considerar el contexto del cliente puede generar expectativas inadecuadas y afectar negativamente los resultados. En cambio, al analizar primero las necesidades del cliente y los procesos que influyen en su experiencia, se pueden aplicar las soluciones tecnológicas de manera más efectiva y alineada con los objetivos de valor percibido.

In my opinion, every technology comes with its own set of advantages and disadvantages, so it’s crucial to define your product's priorities in terms of user experience (UX) from the start. Ask yourself: what is most important for your product’s UX, and what comes next? These priorities should be established based on thorough market research, user segment analysis, and direct feedback from user surveys. When working in agile development or iterative cycles, it's beneficial to choose flexible technologies that have fewer limitations and can adapt easily to evolving requirements, ensuring continuous improvement in user experience.

Para mejorar la experiencia del usuario, lo primero es entender a fondo sus necesidades y expectativas, algo que en nuestro equipo hacemos a través de investigaciones y feedback constantes. No se trata solo de elegir la tecnología más avanzada, sino la que mejor se alinea con esos requerimientos. Siempre consideramos la escalabilidad de la solución y su capacidad de integrarse sin fricciones en nuestras plataformas actuales. A lo largo de los años, hemos visto que priorizar una tecnología fácil de usar y flexible asegura una experiencia más fluida y satisfactoria para los usuarios.

When improving user experience, choosing the right technology approach revolves around simplicity, available resources, and understanding the user persona. 1. Simplicity The technology should be intuitive and easy to use. Users should focus on their tasks, not figuring out the interface. 2. Available Options Work within your budget and resources, choosing technology that is practical and effective. The best solutions don't always require the most advanced tech—just the right one. 3. User Persona Know your users. Ensure the technology fits their needs, making them feel comfortable and empowered. Tailoring UX to different personas ensures a personalized experience.

When aiming to improve user experience, I choose the right technology approach by first understanding the users' needs and goals through research and data analysis. I assess different technologies based on their ability to solve user pain points while ensuring seamless integration with existing systems. Additionally, I consider the scalability and flexibility of the technology, ensuring it can adapt to future user needs. Collaborating with design, engineering, and product teams helps align the tech choices with both user-centric and business objectives. Lastly, I prioritize accessibility and performance to enhance the overall experience.