Pricing Strategy: Value-Based Pricing
With Stefan Michel
Liked by 3,751 users
Duration: 47m
Skill level: Advanced
Released: 8/28/2019
Course details
Are you charging the price you deserve? You might be able to increase revenue through value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost. In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the key capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer segmentation and the concept of pricing as pain management, as well as how to apply psychological principles to affect how customers perceive prices.
Skills youâll gain
Meet the instructor
Learner reviews
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Marco Targetti
Marco Targetti
Senior Global Product Manager ⢠Head of Program Management ⢠MVP Lean Startup ⢠Agile
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Yasmin B.
Yasmin B.
Sr. Pricing Specialist | Communication and Media Studies
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Chongmas Areemitr
Chongmas Areemitr
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Contents
Whatâs included
- Learn on the go Access on tablet and phone