Google Analytics uses a range of modeling techniques to provide a holistic view of your business performance. Explore these methods below: ð¡ Key event modeling uses Google AI to quantify the impact of marketing efforts when you can't directly attribute conversions to a traffic source https://goo.gle/3TyjXja ð©ð» Behavioral Modeling uses machine learning to estimate behavioral metrics for users not accepting Analytics cookies https://goo.gle/3zfdqD8 ð Attribution Modeling determines how credit for conversions is assigned to advertising touchpoints. https://goo.gle/3XQ22XP ð§ Predictive Metrics anticipates user behavior and surfaces actionable insights in GA. https://goo.gle/3MSjapi These models will enable businesses to gain valuable insights and make informed decisions by bridging data gaps and prioritizing privacy. ð¤
Want to understand how you can enhance your privacy-centric measurement and activation with Google Analytics? Over the next three weeks, weâll share actions you can take to strengthen your Google Analytics foundations to navigate a fast changing environment. Learn how to: ðª Week 1: Strengthen your data collection foundation ⨠Week 2: Enhance privacy-centric measurement ð Week 3: Power privacy-centric activation Stay tuned as we share tips and tools to help you build a durable GA foundation ð