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Myth-busting: No, not all EVs look the same

In this series, we aim to challenge some of the most common misconceptions surrounding the electric vehicle, starting with the notion that exterior design has become more homogenous as we move away from the internal combustion engine. Steve Potter, Exterior Design Manager at Polestar, thinks otherwise.

Polestar 2 in front of a wall

What are Over-The-Air software updates and how do they work in EVs?

Imagine waking up one morning, grabbing your coffee, and finding out that your car has magically improved overnight. No trip to the dealership, no new parts, just a simple software update that happens while you sleep. Welcome to the world of Over-The-Air updates in electric vehicles.

Polestar 4 drifting in the sand

Top 5 positive EV trends in 2024: Celebrating World EV Day

As we celebrate World EV Day in 2024, it's incredible to look back at how far the electric vehicle industry has come. What once seemed like a futuristic concept has now become a dynamic and rapidly growing sector, transforming the way we think about transportation and sustainability. So, buckle up your golden seat belt as we take a look at the top five positive EV trends of 2024!

Silhouette of lady standing in front of colourful digital art exhibition

How data is disrupting the art world - and can your car play a part?

Big Data is the buzziest of words. For some, it’s the dawn of a new era, ushing in new technologies and possibilities. For others, it’s about wealth and power – a ‘new oil’ to be harvested and sold. But is there more to Big Data than meets the eye? A select group of people are beginning to uncover a certain beauty and creativity hidden within the endless stream of ones and zeros. And guess what: your EV has a part to play, too.

Sundown.

A peek under the parachute: Polestar 4 Sightings, behind the scenes

Show speed. And show it in a non-traditional way.

Scale model cars of Polestar 2, Polestar 3 and Polestar 4

Crafting miniature realism: Nico's journey into scale model photography

Nico Ongena, a dedicated scale model photographer from Belgium, has turned a unique hobby into an art form. By day, Nico works night shifts for Volvo Cars, but his true passion emerges in the afternoons, where he creates miniature worlds that look almost indistinguishable from reality.

Polestar 4: Inspired by fashion

Inspiration is essential to innovation. Imitation, on the other hand, is detrimental. For Polestar designers Maria Uggla and Komal Singh, there are no boundaries to what might spark inspiration. Looking far and wide (and, often, much closer to home), the designers have found inspiration in the fashion sphere – and in each other.

Polestar 5 on rig

From Concept to Car: Shake, rattle, and roll

There are things we take for granted in our cars. Things like knowing the doors will shut properly every time, the seat will slide flawlessly when needed, or the armrest hinges not crumbling after being slammed following a rough day at the office. This stuff may seem small, but in reality it's hugely important. This is where the likes of Julian Cantwell come in.

Polestar 3 in Monterey, California.

Monterey Car Week: A week of milestones

Monterey Car Week is a yearly pilgrimage for automotive enthusiasts, a place where history meets innovation. The excitement, the thrill of being surrounded by some of the most exquisite automobiles in the world, and the palpable buzz around our very own Polestar 3 and Concept BST – it was all there.

‘The speeds he was going were crazy’: Behind the scenes at a Polestar owner's event

What happens when you let loose 100 die-hard Polestar customers on a Swedish race track in a souped-up Polestar 2? (Oh, and why not throw in a day spent with a legendary racing driver for good measure.) Welcome to a Polestar owner's day, an exclusive event featuring behind-the-scenes access to the Polestar Universe.

Armand Duplantis and Sarah Sjöström with gold Polestar 4.

Pool stars and pole stars: Mondo and Sarah’s Paris edition Polestar 4s

All Polestar drivers are stars in our eyes. And then there are some that are actual superstars. To celebrate the recent successes of our friends, Swedish swimmer Sarah Sjöström and pole vaulter Armand 'Mondo' Duplantis, we decided to welcome them back from Paris with golden Polestar 4s to match their new shiny souvenirs.

ELI5: What is regenerative braking?

Imagine capturing energy every time you hit the brakes. Sounds like fiction? It’s not. Welcome to the world of regenerative (or “regen”) braking. This innovative technology is transforming how we think about energy efficiency in EVs.

Polestar 3 outside factory in Ridgeville, South Carolina

Polestar 3: Manufactured in the USA

A significant milestone in our journey begins today: the start of production for our luxury SUV, Polestar 3, in Ridgeville, South Carolina. This marks the first time a Polestar vehicle will be manufactured on American soil, and it’s a development that’s as much about our future as it is about serving our customers today.

Copenhagen Fashion Week 2024.

Copenhagen Fashion Week: The trailblazer of fashion events

Scandinavia’s biggest fashion week is back and we’re officially excited. Not only are we Copenhagen Fashion Week’s (CPHFW) official car partner for the third year in a row, but we’re inspired by the power of change that characterises CPHFW. Let’s get stuck in.

Polestar 2 wheel highlighting brake calliper in Swedish gold

The history of Swedish gold and its significance to Polestar

Swedish gold, or "guld" in Swedish, isn’t a term you’ll find in everyday conversation, but its roots run deep. A colour that evokes images of warmth, wealth, and an unmistakable Scandinavian charm. In this article, we'll journey through the fascinating origins and evolution of Swedish gold, exploring how it has been woven into the fabric of Swedish life and Polestar.