There are few issues more horrifying than human slavery and trafficking. Yesterday, the House of Representatives took important steps to address these issues by passing twelve bills aimed at helping the victims and calling attention to these criminal acts. We are encouraged by the actions taken yesterday and applaud the House’s leadership.

We recently heard about a number of these bills from Members of both the House and Senate at an event Google hosted with the McCain Institute and Rights4Girls. In addition to the launch of the No Such Thing campaign to eradicate the term “child prostitute,” we heard from organizations on the frontlines of the modern anti-trafficking movement, including the National Center for Missing and Exploited Children (NCMEC), Polaris, and Thorn: Digital Defenders of Children, about how they are using technology to stop human trafficking and help those who have been trafficked. You can watch the event here and here.

Collaboration and technology are key weapons in the fight. That’s why Google recently launched a new feature in our search results with Polaris, connecting victims of human trafficking with organizations who can help. We also worked with Polaris, La Strada International, and Liberty Asia to launch the Global Human Trafficking Hotline Network, to connect global hotlines and better help victims and prevention efforts. Google also has a zero-tolerance policy for any ads for paid sex acts, and we work around the clock to fight illegal content and abuse on our platforms.

Fighting human slavery and trafficking is not a partisan issue. The more voices who say it is morally unacceptable to enslave and exploit humans, the more we can reduce the demand and help the victims. There’s more work to be done, so let’s keep going — together.



In July 2014, we launched this feature for the U.S., Japan and South Korea and today we are making it available in 9 more countries in 14 different languages. From working with our partners across the globe, we know that these hotlines play an indispensable role in the fight against human trafficking. Victims may be unfamiliar with support agencies or organizations in their area or unaware there is help available at all.


These hotlines can make life-changing connections to services like crisis response, emergency housing, counseling, and legal aid at the moment victims need them. Confidential hotlines make certain victims receive the anonymity and protection they need to stay safe.
This search feature was made possible because of the work the following organizations do every day to fight human trafficking around the world: Polaris (US), Lighthouse Support Center for Human Trafficking Victims (Japan), Dasi Hamkke Center (South Korea), Taipei Women's Rescue Foundation (Taiwan), La Strada (Bulgaria, Czech Republic, Moldova, Poland and Ukraine), The A21 Campaign (Greece), ASTRA Anti-Trafficking Action (Serbia), and International Organization for Migration (Turkey).

Since the launch, this feature has already helped National Human Trafficking Resource Center to identify at least 25 human trafficking cases in the U.S. We hope that many more human trafficking victims and potential victims will be able to discover the help that they need when they need it.

Posted by Kasumi Widner, Program Manager, Social Impact and Chris Busselle, Principal, Google.org