CCPA ãªããã¢ã¦ã ã½ãªã¥ã¼ã·ã§ã³
CCPA ãªããã¢ã¦ã ãã¼ã«ã使ç¨ã㦠Web ãµã¤ãã CCPA ã«æºæ ãããæ¹æ³ã
- IAB USP / CCPAè¦æ ¼ãå®å ¨ã«ãµãã¼ã
- EUã®é»åãã©ã¤ãã·ã¼è¦å¶ã«æºæ
- çµ±åãç°¡å
- æè»ãªè¨è¨ â è¨è¨ååã«åããã¦å®å ¨ã«ã«ã¹ã¿ãã¤ãºå¯è½
- æ©æ¢°å¦ç¿ãæè¼
- åºåã¯30以ä¸ã®è¨èªã§è¡¨ç¤ºå¯è½
- Cookie ã¯ãã¼ã©ã¼ã¯ãã§ã«çµ±åããã¦ãã¾ã
å¼è·å£«ããã³ãã¼ã¿ä¿è·æ å½è ã®æ¨è¦
CCPA/CPRA
ã³ã³ãã©ã¤ã¢ã³ã¹ã¹ãã£ã³
Web ãµã¤ãã CCPA/CPRA ã«æºæ ãã¦ãããã©ããããã¹ããã¾ãã
- CCPA/CPRAæºæ ãã¹ã
- Web ãµã¤ãã®ãªã¹ã¯ã確èªãã
- ãã¹ã¦ã® Cookie ã¨ãããã¤ãã¼ã表示
CCPAã¨ã¯ä½ã§ãã?
ã«ãªãã©ã«ãã¢å·æ¶è²»è ãã©ã¤ãã·ã¼æ³ã¯ãç±³å½ã® GDPR ã«ç¸å½ãããã®ã§ãããç±³å½ã®å·ã«ãããåã®å æ¬çãªãã¼ã¿ä¿è·æ³ã§ãã CCPA ã¯ãã«ãªãã©ã«ãã¢å·ã®é¡§å®¢ããã®å人æ å ±ã®åãæ±ãã管çãã¾ãã GDPR ã¨ã¯å¯¾ç §çã«ãCCPA ã«ããã°ãã¦ã¼ã¶ã¼ã¯æåã«ãã¼ã¿å¦çã«åæããå¿ è¦ã¯ãªãããªããã¢ã¦ããããã¨ã§ãã®ä½¿ç¨ã«ç°è°ãå±ãã権å©ãæãã¾ãã
ã¦ã§ããµã¤ãã¯ãã©ã®ãããªãã¼ã¿ãã¦ã¼ã¶ã¼ããåéããã第ä¸è ã«è²æ¸¡ã¾ãã¯è²©å£²ãããã®ããã¦ã¼ã¶ã¼ã«éç¥ããå¿ è¦ãããã¾ãã CCPA ã§ã¯ããå人æ å ±ã販売ããªãã§ãã ãããã¨ããæè¨ã¨ã®æ確ã«èªèã§ãããªã³ã¯ãå¿ è¦ã§ãã 16 æ³æªæºã®æªæå¹´è ã®å ´åã¯ç©æ¥µçã«åæããå¿ è¦ãããã13 æ³æªæºã®å ´åã¯æ³çä¿è·è ã®åæãå¿ è¦ã§ãã
ããã«ãå½±é¿ãåãã人ã¯ãéå» 12 ãæéã«åéããããã¼ã¿ã¨ãã®ç®çã®ãªã¹ããç¥ã権å©ãæãã¾ãã æ¶è²»è ã¯ãã¼ã¿ã®åé¤ãè¦æ±ãããã¨ãã§ãã¾ãã ãªããã¢ã¦ãã«ãã£ã¦å·®å¥ãçãããã¨ã¯ããã¾ããï¼ãã¨ãã°ãåºå ã®ååä¾¡æ ¼ãé«ããªããªã©ï¼ã
CCPA ã¯èª°ã«é©ç¨ããã¾ãã?
ã«ãªãã©ã«ãã¢å·æ¶è²»è ãã©ã¤ãã·ã¼æ³ã¯ã次㮠3 ã¤ã®å¶éã®ãããããè¶ ããå¶å©ä¼æ¥ã«é©ç¨ããã¾ãã å社ã¯50,000 人ãè¶ ããã«ãªãã©ã«ãã¢å·ä½æ°ãããã¼ã¿ãåéãã¾ããå¹´é売ä¸é«ã¯å°ãªãã¨ã 2,500 ä¸ãã«ã§ããå¹´é売ä¸ã® 50% 以ä¸ããã®å人ãã¼ã¿ã®è²©å£²ã«ãããã®ã§ãã
CCPA ã¯ç§ã«ã¨ã£ã¦ä½ãæå³ãã¾ãã?
注: ããªãã® Web ãµã¤ãã§ã¯ãµã¼ããã¼ãã£ã®è£½å㨠Cookie ã使ç¨ããã¦ãã¾ãã ããªãã¯ãããªãããåéãããã¼ã¿ã®ä½¿ç¨ã«é¢ããæ£ç¢ºãã¤å®å ¨ãªæ å ±ãæä¾ãã責任ãããã¾ãã ãã¨ãã°ãCookie ã«ã¯ãã¦ã¼ã¶ã¼ã®ãã¯ããã¸ã¼ (ãã©ã¦ã¶ã¼ãããã¤ã¹ãªã©) ã«é¢ããæ å ±ã®ã»ãããµã¤ãä¸ã®åä½ãå ¥åãããæ¤ç´¢èªãªã©ã«é¢ããæ å ±ãä¿åããã¾ãã
CCPA ã®å½±é¿ãåããå人æ å ±ã¨ã¯ãç¹ã«ã¦ã¼ã¶ã¼ã®èå¥ã¾ãã¯èå¥å¯è½æ§ã«ã¤ãªããå¯è½æ§ã®ãããã¹ã¦ã®ãã¼ã¿ãæå³ãã¾ãã åæã«ã販売ã«ã¯ééã¾ãã¯åçã®ãµã¼ãã¹ã¨å¼ãæãã«ãã¼ã¿ã®è»¢éãå«ã¾ãã¾ãã 顧客ã®è¦æ±ã«å¿ãã¦ããã¹ã¦ã®ä¿ç®¡ã転éãããã³ä½¿ç¨ã説æã§ããªããã°ãªãã¾ããã
ããããã欧å·çµæ¸é åã«æ ç¹ãç½®ãã¦ãããããWeb ãµã¤ããå°ãªãã¨ã GDPR ã«æºæ ãããå¿ è¦ãããã¾ãã Consent Manager ã使ç¨ããã¨ãçµ±åããã CCPA ãªããã¢ã¦ã ãã¼ã«ãå¾ãããèªåçã« CCPA ã«æºæ ãã¾ãã ç¡æã® Cookie ãã§ãã«ã¼ã使ç¨ãã¦ãWeb ãµã¤ãã«ã©ã® Cookie ãè¨å®ããã¦ãããã確èªãã¦ãã ããã
CCPA ã«æºæ ããå¿ è¦ããã 3 ã¤ã®ä¸»ãªçç±
顧客ã®ãã¼ã¿ä¿è·
顧客ãä¿è·ããä¿¡é ¼ãç¯ãã¾ãã é©ç¨ããããã¹ã¦ã® CCPA ããã³ GDPR ãã©ã¤ãã·ã¼è¦å¶ã«æºæ ãããã¨ã§ã訪åè ã¯å¿«é©ãã¤å®å ¨ã«æãããã¨ãã§ãã¾ãã ããã«ãããæ»å¨æéã¨ã³ã³ãã¼ã¸ã§ã³çãåä¸ãã¾ãã
訴è¨ããã®ä¿è·
Web ãµã¤ãã CCPA ã«æºæ ãã¦ããå ´åã«ã®ã¿ã訴è¨ãç½°éããä¿è·ããã¾ãã æé©ãª CCPA ã³ã³ãã©ã¤ã¢ã³ã¹ã¨æ¶è²»è ã®ãªã¯ã¨ã¹ãã®ç°¡åãªå®è£ ã®ããã«ãå½ç¤¾ã®åæããã¼ã¸ã£ã¼ã使ç¨ãã¦ãã ããã
åºååå ¥ã®å¢å
åºå主ã¯ãæè³ã CCPA ã«æºæ ãã¦ãããã¨ã確èªãããã¨èãã¦ãã¾ãã å½ç¤¾ã® CCPA ãã¼ã«ã使ç¨ããã¨ãããå¤ãã®ãã©ãã£ãã¯ãåºå主ã«è²©å£²ã§ããããã売ä¸ãå¢å ãã¾ãã
ã¨ã¼ãããã§ã¯å®å ¨
å½ç¤¾ã¯ãã¹ã¦ã®ãã¼ã¿ãä¿è·ããããã¼ã¿ãã¼ã¹ã«ä¿ç®¡ããã¨ã¼ãããã®ãµã¼ãã¼ã®ã¿ã«ä¿ç®¡ãã¾ãã
ææ°ã«ä¿ã¤ï¼
ãã¥ã¼ã¹ã¬ã¿ã¼ãè³¼èªãã¾ãCCPAã³ã³ãã©ã¤ã¢ã³ã¹ã¨GDPRã§å½éçã«æå
ç§ãã¡ åæ管çãããã¤ãã¼ å½éçã«æåããããã®ã³ã¼ã¹ãè¨å®ãã¾ãã åæããã¼ã¸ã£ã¼ã¯ 30 以ä¸ã®è¨èªã§å©ç¨ã§ãã¾ã ã¾ããGDPR 㨠CCPA ã®ãã¼ã¿ä¿è·ã¬ã¤ãã©ã¤ã³ãèªåçã«å®è£ ãã¾ãã ããã¯æ¬¡ã®ãã¨ãæå³ãã¾ã: ãã¨ãã°ãããªãã®ä¼ç¤¾ã EU å çå½ã«æ ç¹ãç½®ããGDPR ã«æºæ ãã¦ããå ´å ãããæ¡ä»¶ã¨ãã¦ãã客æ§ã¯å½ç¤¾ã®ãã¼ã«ã«å¯¾ã㦠CCPA ã«æºæ ãã¦ãããã¨ã«ãªãã¾ãã
ã¤ã¾ããããªãã¯æ¬§å·çµæ¸é åã¨ã«ãªãã©ã«ãã¢ï¼ã«ãªãã©ã«ãã¢å·æ¶è²»è ãã©ã¤ãã·ã¼æ³ã¯ç»æçã ã¨èãããã¦ãããããç±³å½å ¨ä½ï¼ã«ããã¨ãããã¨ã«ãªãã¾ãã 確ä¿ãããã æ³å¾ã®å¤æ´ ã§ããã ãæ©ãåæããã¼ã¸ã£ã¼ã«å¼ãç¶ãã¾ãã ã¤ã¾ãã常ã«ææ°ã®ç¶æ ã«ä¿ããã¾ãã
CCPAã³ã³ãã©ã¤ã¢ã³ã¹ãç°¡åã«
å½ç¤¾ã®åæããã¼ã¸ã£ã¼ã¯ããã¹ã¦ã®ä¸è¬çãªã·ã§ãã ã·ã¹ãã ã¨äºææ§ãããã¾ãã WordPressãJoomlaãTypo3 ããã³ ãã£ã¨ããããã ããã¯ãåºåãµã¼ãã¼ã¨ã¿ã° ããã¼ã¸ã£ã¼ã«ãå½ã¦ã¯ã¾ãã¾ãã CCPA ã«æºæ ããã«ã¯ã次ã®ãã¨ãè¡ãå¿ è¦ãããã¾ãã åæ管çãããã¤ãã¼ã«æ¥ç¶ããã ãã§ããã«ãªãã©ã«ãã¢ã¾ãã¯ç±³å½å¸å ´åãã®è¿½å ã½ããã¦ã§ã¢ã¯å¿ è¦ããã¾ããã
ãã§ã«è©¦ãã¾ãããï¼
CCPAã³ã³ãã©ã¤ã¢ã³ã¹ãç°¡åã«
å½ç¤¾ã®åæããã¼ã¸ã£ã¼ã¯ãWordPressãJoomlaãTypo3 ãªã©ããã¹ã¦ã®ä¸è¬çãªã·ã§ãã ã·ã¹ãã ã¨äºææ§ãããã¾ãã ããã¯ãåºåãµã¼ãã¼ã¨ã¿ã° ããã¼ã¸ã£ã¼ã«ãå½ã¦ã¯ã¾ãã¾ãã
CCPA ã«æºæ ããã«ã¯ãåæ管çãããã¤ãã¼ã«æ¥ç¶ããã ãã§ããã«ãªãã©ã«ãã¢ã¾ãã¯ç±³å½å¸å ´åãã®è¿½å ã½ããã¦ã§ã¢ã¯å¿ è¦ããã¾ããã
CCPA ãªããã¢ã¦ã ãã¼ã«ã§å£²ä¸ãå¢ãã
GDPR ã CCPA å¸å ´ã§ã®å°ä½ãããã«é«ãã競åä»ç¤¾ãããç®ç«ã¤æ©ä¼ã¨ãªãã¾ãã ãã¼ã¿ã®ä½¿ç¨ã«ã¤ãã¦è¨ªåè ã«éç¥ãã Cookie ããã¼ã¯ã顧客ã¨ã®æåã®æ¥ç¹ã§ããã第ä¸å°è±¡ãéè¦ã§ãããããã§ãã·ã§ãã«ãª Cookie éç¥ã使ç¨ããã¨ãå®å ¨æ§ã¨çå£ããç¸æã«ä¼ãããã¨ãã§ãã¾ãã 顧客ãããªãã«æåãå°½ããã¦ãããã¨ãç¥ããã¦ãã ããã 貴社ã®è£½åããµã¼ãã¹ãé«å質ã¨å®å ¨æ§ãç¹å¾´ã¨ãã¦ããã®ã¨åãããã«ã訪åè ã®ãã¼ãºã«ãåæ§ã®é æ ®ãæã£ã¦å¯¾å¿ããå¿ è¦ãããã¾ãã 30 以ä¸ã®è¨èªã§ãã¶ã¤ã³ã¨ããã¹ãã®ãã³ãã¬ã¼ãã使ç¨ããããä¼ç¤¾ã®ãã´ãä¼æ¥ã¢ã¤ãã³ãã£ãã£ã使ç¨ã㦠Cookie ããã¼ãã«ã¹ã¿ãã¤ãºãããã§ãã¾ãã
CCPA ãªããã¢ã¦ãã測å®ãã
å½ç¤¾ã®åæããã¼ã¸ã£ã¼ã¯ãCCPA æºæ ã ãã§ãªããCookie ããã¼ã®ããã©ã¼ãã³ã¹ã¨æåã測å®ããA/B ãã¹ããå®è¡ããæé©ãªè¨å®ãèªåçã«ä½¿ç¨ãã¾ãã CCPA ãã¼ã«ã使ç¨ãã¦ã訪åè ããã©ã¤ãã·ã¼éç¥ã«å¯¾ãã¦ã©ã®ããã«åå¿ãããã確èªãã¾ãã ã«åºã¥ã ã¬ãã¼ãã¨åæã使ç¨ãã¦éç¥ããã¼ãæé©åããç´å¸°çããªããã¢ã¦ããæ¸ãããã¨ãã§ãã¾ãã æ»å¨æéã¨é¡§å®¢æºè¶³åº¦ãåä¸ãã¾ã ã¤ã¾ããã³ã³ãã¼ã¸ã§ã³çãåä¸ãã¾ãã
å½ç¤¾ã®ããã±ã¼ã¸
Basic
ã¦ã§ããµã¤ã
- 5,000 ãã¥ã¼ / æ (å«ã)
- GDPRæºæ
- æ¢è£½ã®ãã¶ã¤ã³
- ã¯ãã¼ã«/é±1å
- ãµãã¼ãï¼ãã±ãã
追å ã é»è©±äºç´å¯è½IAB TCFäºæCMPIAB GPPè¦æ ¼A/B ãã¹ãã¨æé©å追å ã ã¦ã¼ã¶ã¼ã¢ã«ã¦ã³ãç½ãã©ãã«
Beginner
ã¦ã§ããµã¤ã
- 100,000 ãã¥ã¼/æ (è¦è´åæ°ãå«ã)
- 追å ã ãã¥ã¼:0.1 ⬠/ 1000
- GDPRæºæ
- ã«ã¹ã¿ãã¤ãºå¯è½ãªãã¶ã¤ã³
- ãã¤ãã¤3å/æ¥
- ãµãã¼ãï¼ãã±ãã
A/B ãã¹ãã¨æé©åIAB TCFäºæCMPIAB GPPè¦æ ¼è¿½å ã ã¦ã¼ã¶ã¼ã¢ã«ã¦ã³ãç½ãã©ãã«
Standard
3 ã¤ã® Web ãµã¤ãã¾ãã¯ã¢ããª
- 100ä¸ãã¥ã¼/æï¼è¦è´åæ°ãå«ãï¼
- 追å ã ãã¥ã¼:0.05 ⬠/ 1000
- GDPRæºæ
- IAB TCFäºæCMP
- IAB GPPè¦æ ¼
- ã«ã¹ã¿ãã¤ãºå¯è½ãªãã¶ã¤ã³
- A/B ãã¹ãã¨æé©å
- ã¯ãã¼ã«10å/æ¥
- ãµãã¼ã: ãã±ããã¨ã¡ã¼ã«
追å ã ã¦ã¼ã¶ã¼ã¢ã«ã¦ã³ãç½ãã©ãã«
Agency
20 åã® Web ãµã¤ãã¾ãã¯ã¢ããª
- 1,000ä¸ãã¥ã¼/æï¼è¦è´åæ°ãå«ãï¼
- 追å ã ãã¥ã¼:0.02 ⬠/ 1000
- GDPRæºæ
- IAB TCFäºæCMP
- IAB GPPè¦æ ¼
- ã«ã¹ã¿ãã¤ãºå¯è½ãªãã¶ã¤ã³
- A/B ãã¹ãã¨æé©å
- 100 ã¯ãã¼ã«/æ¥
- åè¨10å ã¦ã¼ã¶ã¼ã¢ã«ã¦ã³ã
- ãµãã¼ã: ãã±ãããã¡ã¼ã«ãé»è©±
å人ã¢ã«ã¦ã³ãããã¼ã¸ã£ã¼ç½ãã©ãã«
Enterprise
- ä»»æã®ãã¥ã¼/æ
- 追å ã ãã¥ã¼:0.02 ⬠/ 1000
- GDPRæºæ
- IAB TCFäºæCMP
- IAB GPPè¦æ ¼
- ã«ã¹ã¿ãã¤ãºå¯è½ãªãã¶ã¤ã³
- A/B ãã¹ãã¨æé©å
- ã¯ãã¼ã«/æ¥
- 追å ã® ã¦ã¼ã¶ã¼ã¢ã«ã¦ã³ã
- ãµãã¼ã: ãã±ãããã¡ã¼ã«ãé»è©±
- å人ã¢ã«ã¦ã³ãããã¼ã¸ã£ã¼
- ç½ãã©ãã«
å½ç¤¾ã¯ãã§ã« 25,000 ãè¶ ãã Web ãµã¤ãã® GDPRã TDDDG ãããã³ePrivacyã®æºæ ãæ¯æ´ãã¦ãã¾ããã
å½ç¤¾ã®é¡§å®¢ã«ã¯ãä¸çæ大ç´ã®ã¦ã§ããµã¤ããæãæåãªãã©ã³ããå«ã¾ãã¾ãã
… ãªã©ãªã©ã
ãããã質å
CMP ãå¿ è¦ãã©ããããããªãã§ãã?
GDPRãCMPãåæãªã©ã«ã¤ãã¦å½¹ç«ã¤ããã«ãæããããã質åãããã«ã¾ã¨ãã¾ããã
Cookie ã¯ãã¦ã¼ã¶ã¼ãç¹å®ã§ããæ å ± (IP ã¢ãã¬ã¹ãå¹´é½¢ãæ§å¥ãå± ä½å°ãªã©) ãåéãã¾ãã ããã¯ãCookie ãä¸æã®èå¥åã¨ã¿ãªãããCCPA ã®å¯¾è±¡ã¨ãªããã¨ãæå³ãã¾ãã ãã¨ãã°ãçµç¹ã 3 ã¤ã®ãããå¤ã«åºã¥ã㦠CCPA ã«æºæ ããå¿ è¦ãããå ´åãåéããããã¼ã¿ã¨ã¦ã¼ã¶ã¼ã®è¦æ±ã«å¿ãããã®ä½¿ç¨ã«ã¤ãã¦å®å ¨ãªè²¬ä»»ãè² ãå¿ è¦ãããã¾ãã éå» 12 ãæéã Consentmanager ã®ãã㪠CCPA ãªããã¢ã¦ã ãã¼ã«ã使ç¨ããã¨ããã®ä½æ¥ãä¸è¦ã«ãªããæ³çãªç¢ºå®æ§ãå¾ããã¾ãã
å½ç¤¾ã§ã¯æ³çãªã¢ããã¤ã¹ã¯æä¾ã§ãã¾ããã®ã§ãããããããäºæ¿ãã ããã ãã® FAQ ã®ä¸é¨ã®é ç®ã¯ãæéã®çµéã¨ã¨ãã«å¤æ´ãããããè£å¤æã«ãã£ã¦ç°ãªã解éããããå¯è½æ§ãããã¾ãã ã ãããããå¿ ãå¼è·å£«ã«ç¸è«ãã¦ãã ããã