In addition to a cleaner interface, new strategies, and advanced controls, the Performance Bidding Suite provides increased transparency into bid decisions and impact. Drive more insights with features that allow you to:
  • Chart your Max CPC bids to visualize trends over time. You can now chart keyword bids for a defined date range, alongside any other metric in our UI to easily analyze bidding frequency and bid changes.
  • Better understand our decision-making with bid rationale summary. As part of the change history tool, our new bid rationale feature (beta) reveals the reasoning behind any changes to specific bids.
  • Preview intended bids. Our bid preview feature shows the target bid DoubleClick Search intends to submit for a particular keyword. This provides insight into the range of bids the system is likely to submit, based on the current bid and performance, to offer guidance in setting bid limits.
With these transparency features from the Performance Bidding Suite, you have powerful insights into how different settings impact campaign performance, and can tweak these settings if needed.

If you'd like to get started exploring the Performance Bidding Suite, you can check out the latest release notes and updated articles in the Help Center, or view our recorded webinar here.

Posted by the DoubleClick Search team


1. Google internal data, 2012


Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+.

Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:
We hope you can join us to begin using Google+ for your business. Sign up for the Hangout on Air on the Learn with Google webinar page. If you have a question for the panel, leave your questions as a comment on our Google+ event page

To get yourself geared up for the hangout, check out the two newest Google+ business case studies. Toyota Global has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space, ES Corporation is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.

Posted by Lindsay Rumer, Google+ for Business