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These results indicate that the Internet offers huge potential for energy savings. We’re especially excited that Berkeley Lab has made its model publicly available so other researchers and experts can plug in their own assumptions and help refine and improve the results.

Of course, understanding the impact of shifting office applications to the cloud is only part of the story, which is why last week we hosted a summit called “How Green is the Internet?” to explore these questions in greater detail. At the summit, experts presented data on how the growth of Internet infrastructure, including devices like phones and tablets, can impact the environment. We also saw great excitement about the potential for entirely new Internet-enabled tools in areas like transportation, e-commerce and digital content to deliver huge energy and carbon savings. We’ve posted the videos from those sessions and invite you to take a look.



One of our goals in hosting the summit and supporting the Berkeley Lab study was to identify and encourage new research on this topic. We’ll continue to work to answer some of these questions, and we hope others will too.

Leading a MindBody Awareness class at our Kirkland, Wash. office

We begin each 30-minute class by going through a Qigong series that consists of 12 different positions held for 30 seconds each. This is how we begin bringing awareness of one’s body and mind into play, shedding the distractions from the outside and becoming more in tune with one’s self. The second portion of the class is a seated meditation, which incorporates changing hand positions, where chimes go off every minute to signal a change in pose. This integrates the mind and the body instead of just one or the other. The chimes help the mind stay focused, and acts as an anchor helping people return to a quiet mind if they happen to get lost in distraction. An engineer who takes my class told me “being aware of what my physical body needs while my brain is busy coding has helped me significantly reduce stress, not get so worn out, and enjoy my job.” Another Googler noted to me that he feels “having a regular chance to slow down, collect [himself] and connect mind and body contributes to a more mindful, lower stress outlook throughout the week.”

Taking a few minutes a day to sync your mind and body can help you relax and stay focused throughout the work day

Through g2g, we’ve made MindBody Awareness and other meditation classes available in 16 different cities, providing an alternative method of stress relief for Googlers around the world. To make it even easier for Googlers to access meditation classes, we offer global meditative Google Hangouts. Googlers can video conference into a meditation hangout for 30 or 60 minutes to practice meditation as a group.

Meditation class offered through the g2g program has also fostered a unique way to build a sense of community. The class has brought Googlers from varying departments together to meet new people by taking a break for 30 minutes to re-charge. The ultimate goal of the class is that Googlers get positive energy flowing that they can bring back to their desks—or anywhere for that matter!

Tips and tricks to help you de-stress
  1. Focus on your breath. Take a few moments to allow your mind and body to relax even if it's just for one or two long deep breaths—make sure you can physically see your belly and chest rise. Taking just one minute a day can make a significant difference.
  2. Think of your favorite things. Positive thoughts can give a way to a more positive attitude and outlook.
  3. Try to focus on one thing. See if you can sit back and tackle your tasks one piece at a time, as if you were working on a puzzle piece by piece. Eventually, it will come together in a systematic way!


Here’s how it works: O2, the wind farm developer, has obtained planning approval to build a new 72MW wind farm at Maevaara, in Övertorneå and Pajala municipality in northern Sweden, using highly efficient 3MW wind turbines. We’ve committed to buying the entire output of that wind farm for 10 years so that we can power our Finnish data center with renewable energy. That agreement has helped O2 to secure 100% financing for the construction of the wind farm from the investment arm of German insurance company Allianz, which will assume ownership when the wind farm becomes operational in early 2015.

This arrangement is possible thanks to Scandinavia’s integrated electricity market and grid system, Nord Pool. It enables us to buy the wind farm’s output in Sweden with Guarantee of Origin certification and consume an equivalent amount of power at our data center in Finland. We then “retire” the Guarantee of Origin certificates to show that we’ve actually used the energy.


As a carbon neutral company, our goal is to use as much renewable energy as possible—and by doing so, stimulate further production. The Maevaara wind farm not only allows us to make our already highly energy-efficient Finnish data center even more sustainable, it also meets our goal of adding new renewable energy generation capacity to the grid.

Of course, using renewable energy is good for the environment, but it also makes long term financial sense. That’s why, in addition to protecting ourselves against future increases in power prices through long-term purchasing for our operations, we also invest in new renewable energy projects that will deliver a return for our money. In recent years we’ve committed more than $1 billion to such projects in the U.S., Germany and, just last week, South Africa. We’ll continue to look for similar opportunities around the globe.

SolarAid, CDI Apps for Good, Integrity Action and Zoological Society of London

Each of the four nonprofits will receive a £500,000 Global Impact Award and support from Google volunteers to make their project a reality. We believe technology can change the world, and entrepreneurial nonprofits are a big part of that equation. So to help the six additional finalists further develop and kick-start their projects, we’ve provided each with £100,000 in seed funding.

We look forward to the impact these incredible organizations will have on the ground, and we applaud all of the nonprofits in the U.K. and around the globe that are using technology to make the world better, faster. Who knows where we’ll take the Challenge next?